The undersigned ruta vidauskaite, a student at the university of ljubljana, faculty of economics, (hereafter: felu), declare that i am the author of the master's thesis entitled destination branding through wedding tourism: the case of the caribbean, written under supervision of prof dr tanja mihalič. University of calgary destination branding in destination marketing organizations carmen rae blain a thesis submiited to the faculty of graduate studies in partial fulfilment of the requirements for the degree of masters of business administration department. Exploring the efficacy of a destination branding strategy in the web 20 environment: a case study of bali ni made asti aksari se (economics) udayana university, indonesia mbus (international business) the university of sydney, australia college of business victoria university a thesis presented in. Then, by finding the interactions between a business cluster and the place where it located find the appropriate image for business clusters can be found thesis done using the theory of place branding and destination branding, to make the branding focus more on the business cluster 12 research questions and objective.
Assessment of destination brand associations: an application of associative network theory and network analysis methods a dissertation presented to the graduate school of clemson university in partial fulfillment of the requirements for the degree doctor of philosophy parks. Furthermore, the focus of the thesis lies on answering the following sub- questions: • what exactly is destination branding and which role does it play for destinations • which factors are influencing the rebranding of a destination • which opportunities or challenges may be faced during the rebranding process. This dissertation examines the theoretically emerging phenomenon of tourism destina- tion branding within a country context the purpose of the study is to develop the con- cepts needed to describe and analyse the destination branding process in the country context its focus is on the national tourism organisation. Destination image and its effects on marketing and branding a tourist destination a case study about the austrian national tourist office - with a focus on the market sweden södertörn university | school of business studies master's dissertation 30 ects | spring semester 2011 student: katharina sonnleitner.
Sakalova katsiaryna slovenia as a spa, wellness and health tourism destination for the russian market master thesis supervisor: melanie kay smith, phd pärnu 2017 brand identity development and management, destination level planning and policy making supporting health and well-being. Thesis investigates arab tourists' perceptions of, and motivations for visiting australia, using the gold coast organisations (dmos) who are responsible for marketing the gold coast as a destination to arab interviews revealed that those marketers sought to portray a strong destination brand, specifically. Abstract while there exist studies which attempt to measure the brand equity of cities and countries from a customer perspective, there is little or no evidence regarding a thorough review of the destination branding literature from its inception to date, and more specifically about city branding the objective of. This thesis began by exploring the phenomenon and process of branding with particular focus on the way branding is applied to nations and destinations in tourism marketing the literature review examined the complex nature of destination brands noting that destination brands typically exist within a.
The thesis is a case study analysis, which aims to reveal the brand identity of ticino as tourism destination specifically the research focus on the evolution of the destination identity since the opening of saint gotthard tunnel in 1888 until the current situation in addition to that, the current situation exposes in depth the. The purpose – the purpose of this paper is to support the thesis that tourist destinations branding is lengthy activities on branding croatia and slavonia, as well as slavonski brod as a tourist destination it also includes tourism master plan, found that the tourist image of slavonski brod should be based on history. A stakeholder approach to the branding of urban tourism destinations waterford institute of technology tony quinlan thesis submitted in fulfilment of the requirement for the degree of master of arts by research research supervisor: ms anne marie lally submitted to waterford institute of technology december 2008.
This study addresses the conceptualization of food image and examines the role food and cuisine play in the formation of destination brand image by tracing the hunt, jd (1971) image: a factor in tourism, dissertation, colorado state university, fort collins, colorado google scholar jang, s, ha, a,. Bachelor thesis spring 2014 section of health and society bachelor of science in business administration and economics international business and marketing destination branding: perceived credibility in social media content author: julia lindqvist supervisor: lisa källström examinator.
Determining the relationship between destination brand image and its components with intention to visit megan k gras a thesis submitted to the university of north carolina wilmington in partial fulfillment of the requirements for the degree of masters of business administration cameron. For a bachelor degree in business by the faculty of business at reykjavík university the assessment of this thesis is 12 ects credits the work was performed during the period of january until may 2012 the subject of this thesis is branding of destinations theoretical perspective of the research material is covered and a. This paper posits the conceptual destination-brand identity and image as a strategic framework in the formation, communication key words: tourist destination destination brand-identity destination-image destination management organisations africa bachelor thesis in tourism laurea university of. This thesis will be about destination branding, which is the process of branding tourism destinations there has been earlier research about the importance of destination branding, but research about how destination branding should actually be done, and what kinds of tools should be used in the branding process , has.
Creating and developing a “brand” is one of the core-strategies of tourist destination management  branding as a 61 lee, nr effects of cultural tourism marketing mix on tourism destination brand equity phd thesis hanyang university, seoul, korea, 2008 62 tasci, ada gartner, wc. My research interests are threefold: first, to discover how spotlight cultural events contribute to place branding second, how event brand image benefits destination brand image third, how media contribute to the co-branding of destination and event brand images through storytelling spotlight events act: a) as branding and. 2 | page destination branding for business tourism market - a case study of domaine de miravel aalborg university, june 6th, 2012 international marketing – master's thesis supervisor: nik dholakia anca-alexandra buhus keystrokes: 223491 standard pages: 93,1. Performance the second study assessed the congruence between destination brand identity and destination brand image, and developed and tested a model of destination brand performance the outcome of this thesis was a model of destination brand performance, utilising a combination of the theory of.